Turning a travel app into a community people want to join.

Growing a travel social network through campaigns, influencers and community.

Get results like this Visit nomadtravelapp.com

rating shown on nomadtravelapp.com: 4.8/5rating shown on nomadtravelapp.com
live, built and marketed by us: iOS + Androidlive, built and marketed by us
growth channels running: 5growth channels running

Download and retention figures will be added as the client reports them.

The growth engine

Every channel, pooled into new travellers

Each channel feeds one tracked inbox, and every lead is followed through until it becomes a result.

Facebook & Instagram ads

See the world. Share the journey.

What needed solving

A social app is only as good as its community. Nomad needed travellers to discover it, download it and, most importantly, post their own journeys so the next person has something to see.

Nomad is a travel-focused social platform where people document trips as live journeys, discover places and follow other travellers. We built the app, and now run its growth: getting more people to download it, share journeys and join the community.

What we delivered

The work

App acquisition campaigns across relevant ad channels
Influencer discovery, outreach and collaborations
Travel challenges and community participation campaigns
Social media content and user-generated content strategy
Promotion of real travel stories and journey-sharing
App store conversion and download-focused marketing

The result

Nomad is live on iOS and Android with its own community: travellers document trips as live journeys, follow each other and join challenges, while acquisition campaigns, influencer partnerships and user-generated content bring new travellers in.

The work, live